We stopped selling developers.
The work was never valuable because of the number of people in the room.
Judgment became the product.
Indent Studio started in 2020 as a development studio. We built products across fintech, accessibility, health, and design — mobile apps, web platforms, and full rewrites.
The same pattern kept repeating. Projects rarely went wrong because of engineering. They went wrong because a decision was made early, quietly, by nobody in particular — and everything after it was expensive.
Meanwhile, AI-assisted delivery changed the economics. Work that once needed a squad can now be done by two senior people with the right systems around them. That freed up the thing that was always scarce: judgment.
So we changed what we sell. We help you decide what's worth building, build the first version ourselves, and hand it over in a state you can own.
If you want a team to execute a specification you've already written, we're not the right partner — and we'll happily point you to one.
From dev shop to strategic consultancy.
Founded as a development agency
A small senior team helping startups plan, design, develop, and validate their products — fast.
The pattern became obvious
Project after project, the highest-value work happened before the first commit: scoping, architecture, saying no to the wrong features. Clients started coming to us for the thinking, not just the code.
A strategic consultancy that still ships
Product architecture, AI integration, expert advisory — and development, because advice you have to implement yourself keeps you honest.
The people in the room are the people doing the work.
István Vigh
Senior consultant & developer
Judit Bauer
Senior consultant & developer
Start with a decision you can defend.
The Strategy Sprint gives you the scope, risks, architecture, and recommendation before delivery begins.
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